On the Fly: A Review of the Instax Mini Evo – FUJILOVE MAGAZINE

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What have you got against fun? The Fujifilm Instax Mini Evo is a compact, "retro-styled," 4.9-megapixel hybrid camera, an easy-to-use digital point-and-shooter and Instax analogue printer all in one. It allows you to shoot, modify and print images in seconds, on the fly. And it's fun. So get over it. Historically, the appeal of instant film has always been its implicit promise of joyful spontaneity and ‘happy accidents’. It was always a wonderfully unpredictable medium. Half the time the ‘mistakes’ — the result of crusty rollers, poorly spread emulsion, expired film — made for the most interesting results. (Isn't that why so many of the digital filters and simulations fetishize these effects?) One prohibitive restraint, however, was the cost of film and the number of prints you'd have to burn to arrive at a usable print or at that happy accident. The Evo, of course, addresses this problem by merging the in-the-moment unpredictable esthetic of the analogue snapshot with the control, precision and utter predictability of digital imaging. In a sense, the camera takes away some of the charm of the medium, as it does another charm of working with instant film — that of producing an image with ‘aura’, []