Selena Gomez Says She Created Rare Beauty 'for Everyone

Selena Gomez spoke to PEOPLE about crossing the two-year mark with Rare Beauty and said she's proud of how the brand has "challenged the norms" in the beauty space.

How Selena Gomez's Rare Beauty became a powerful Gen Z brand

Review: I Tried Rare Beauty by Selena Gomez, and Here Are My Honest Thoughts

Selena Gomez on Rare Beauty's Self-Love Success Story

Selena Gomez On Makeup Fails, Unrealistic Beauty Standards & Her New Makeup Range

Selena Gomez Gets Her Rare Beauty Moment In Not Just One, But Three Outfits

In Honor of World Mental Health Day, Sephora Commits to Donating 100 Percent* of Rare Beauty by Selena Gomez Product Sales to the Rare Impact Fund

Selena Gomez on Self-Care, Confidence, and Mental Health

Rare Beauty review: We tried Selena Gomez's makeup line

Rare Beauty by Selena Gomez review: Why we love her makeup

Is Rare Beauty Clean? - Organic Beauty Lover