Hot Wheels - The Strong National Museum of Play
nbsp; Inducted Year: 2011 In the 1960s, Elliot Handler, a cofounder of Mattel, Inc., envisioned a die-cast car to surpass the popular English Matchbox brand. He wanted a line of toy cars to dominate Mattel’s boys’ division just as its Barbie doll had become the strongest brand in its girls’ division. Handler insisted that the toy cars look authentic, so the project enlisted Harry Bradley, a top auto designer from Chevrolet, to lead the toy design team. What Handler really wanted was []
Micro Machines - Case and Truck Owned both of these.
Strong Museum — Boss Display
Online Exhibits - The Strong National Museum of Play
Online Exhibits - The Strong National Museum of Play
Visiting the Strong Museum of Play in Rochester New York
Build, Drive, Go - The Strong National Museum of Play
Strong National Museum of Play
kid friendly dining Archives - Rochester's Playbook
Online Exhibits - The Strong National Museum of Play
Why Hot Wheels are one of the most inflation-proof toys in American history
