Streaming viewership surpasses cable TV for the first time in the US

Viewership of streaming TV overtook cable for the first time in July — it's no longer the underdog.
Viewership of streaming TV overtook cable for the first time in July — it's no longer the underdog.

Tubi Surpasses 74 Million Monthly Active Users - TubiTV Corporate

Streaming has surpassed cable as America's most-watched viewing platform

Streaming viewership passed cable for the first time ever in July - Insider Intelligence Trends, Forecasts & Statistics

35 Streaming Services Statistics You Need to Know in 2024

U.S Streaming viewership surpasses cable TV for first time; Netflix, Prime Video reach new heights - IBTimes India

Video Streaming Services Stats (2024)

Chart: Streaming Accounts for Nearly 40% of U.S. TV Consumption

Streaming Viewership Finally Beats Cable, Signaling Another Paradigm Shift for Advertisers - MarketScale

Streaming Wars 2020: Takeaways From Weirdest Year Yet

New Survey: Streaming Services Reign Supreme with 51% of Americans Consuming TV Digitally

Streaming Viewership Surpasses Cable For First Time, Nielsen Says

A Non-Linear TV First: Tops 50% Share Of Viewing In July 08/15/2023