Buyout: Happy Socks sold for €76 million; founders launch new fashion brand

The London-based private equity firm Palamon Capital Partners has acquired a majority stake in Swedish socks and underwear brand Happy Socks for SEK 725 million (ca. €76.3 million). Meanwhile, the Happy Socks founders are already working on a new fashion venture

Maria Hunstig Archive

Happy Socks happily launches new underwear line

Happy Socks happily launches new underwear line

How Happy Socks created a $100 million eCommerce business

Licensing Magazine October 2020 ENG by BM srl - Issuu

Happy Socks Acquisition

Buyout: Happy Socks sold for €76 million; founders launch new fashion brand

Happy Socks Celebrates 10th Year With Product and Store Expansion – Footwear News

Buyout: Happy Socks sold for €76 million; founders launch new fashion brand

Happy Socks' New Store Opens in Silverlake, Los Angeles: Details – Footwear News

Happy Socks opens second largest store in Union Square, New York

Happy Socks Acquisition

​Palamon Capital Partners acquires majority stake in Happy Socks