The store includes national brands and the 365 organic line, plus lots of automated tech.
Fresh grocery store opens at Irvine Market Place – Orange County Register
Irvine's grocery stores offer a wealth of world cuisine: Some tips on what to buy – Orange County Register
Orange County home to third-largest Asian American population in U.S. - Los Angeles Times
Fresh grocery store opens at Irvine Market Place – Orange County Register
Northgate Gonzalez is opening a giant Mexican style food hall in Costa Mesa on Nov. 17 – New Santa Ana
Grocery Outlet opens at Irvine's renovated Woodbridge Village Center – Orange County Register
2915-3011 El Camino Real, Tustin, CA 92782 - The Market Place
Why is opening a supermarket in Irvine? – Orange County Register
Fresh grocery store opens at Irvine Market Place – Orange County Register
A new Fresh opening in east Pasadena appears close to reality – Pasadena Star News
Fresh grocery store opens at Irvine Market Place – Orange County Register
Fresh opens in Porter Ranch, company's 3rd Southern California grocery store – Orange County Register